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 The George Eastman House Colorama opens June 19,2010

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PostSubject: The George Eastman House Colorama opens June 19,2010   Mon May 31, 2010 8:43 pm

Colorama opens June 19

From 1950 until 1990, Kodak's Coloramas were familiar to millions of commuters in New York City's Grand Central Terminal. Now you can sample the mammoth grandeur of those panoramic photographs, which presented an idealized view of life in 20th-century America and promoted photography as an essential leisure activity.

This exhibition, which runs through October 17, is derived from Eastman House's Colorama holdings, which include high-resolution scans of many of the images and a collection of prototype images. Included are 36 Colorama reproductions, some printed up to 80 inches wide. The images included are primarily from the 1960s, the heyday of the photographic phenomenon that was one of the largest and most talked about marketing campaigns of the 20th century.

The exhibition and tour are generously supported by the Harcourt M. and Virginia W. Sylvester Foundation Inc. in memory of former Kodak Vice President of Advertising Pete Potter's instrumental role in bringing Colorama to life.

Save the date! Join in the public celebration of Colorama on Friday, June 25. Be transported to Madison Avenue's past as we celebrate big advertising in a big way, starting at 6 p.m. Pillbox hats, fedoras, and slick style are optional at this Mad Men™️-style theme party. Grab a martini and be part of a modern Colorama photo shoot. $10/$5 members. Pay at door. Cash bar. Celebration presented by Stolichnaya.

http://www.eastmanhouse.org/Main/exhibitions/colorama
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The George Eastman House Colorama opens June 19,2010
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